YOUR DIRECT LINE TO SPAIN'S FINEST PRODUCERS

    Bridging the Mediterranean ↔ North Atlantic corridor.

    We walk the farms, visit the producers, and verify everything — so you receive the finest Spanish food with complete certainty about what you're buying and who you're buying from.

    We hold the supplier relationships. You place the order with us. We handle everything to your door.

    Based in Spain
    Spain ↔ Ireland ↔ UK
    Michelin-Grade Portfolio

    Hand-Selected in Spain

    Nine verified producers. Heritage beef, Ibérico ham, truffles, olive oil, caviar and artisan kitchen specialties — each chosen for one reason: they are the best at what they do.

    Verified Before You Commit

    Every producer in this portfolio has been visited, tasted, and assessed on-site. You get evidence, not a sales deck. No surprises when the first pallet lands in Dublin.

    One Contact. Zero Friction.

    I speak Spanish. I attend the meetings. I handle the paperwork, the samples, the logistics coordination, and the negotiation — in the local language, in the same time zone.

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    How It Works

    Three steps from first contact to first delivery.

    We hold the supplier relationships. You place the order with us. We handle everything to your door.

    01

    You Tell Me What You Need

    Whether you're sourcing premium beef for a Michelin restaurant, looking for an exclusive Ibérico ham range for your deli counter, or building a HORECA food programme from scratch — we start with a 20-minute call. No forms. No decks. Just a conversation.

    02

    I Go to the Producer

    I visit the farm, the curing cave, the olive grove, or the artisan kitchen in person. I verify the quality, confirm the pricing and MOQ, negotiate export terms, and arrange samples to your door.

    03

    You Receive a Curated Sample Pack

    Taste it. If it works for your programme, place an order — we handle everything from sourcing to delivery. Cold-chain logistics, import documentation, and first-mile coordination are all included.

    "I have been buying Spanish food since before I knew what to do with it — five years in Dublin, a chef's education, fifteen ten on the ground in Europe. When I present a producer to you, I have already walked the facility, tasted the product, and decided I would put my own name behind it. That is the only reason it is in the portfolio."

    — Khristian Rueda, Founder, AMBAEX

    Khristian Rueda - Founder & External Country Manager
    Your Person on the Ground in Spain

    Your Person on the Ground in Spain.

    "I personally handle every client visit, every distributor meeting, every negotiation. If the distributor isn't right for your brand, I'll tell you. If the deal terms don't work, I'll walk away."

    Khristian Rueda

    Founder & Managing Partner

    Based in Valencia, Spain

    100% Founder-Executed

    No juniors. No outsourcing. I personally handle every client visit and distributor meeting.

    On-Ground in Spain

    Based in Valencia. Client visits within 24 hours anywhere in mainland Spain. 48 hours for Portugal.

    No Overhead for You

    No entity registration, no office lease, no local hiring. You get a country manager without the payroll.

    Language Access

    Spanish • English • Portuguese • Italian — every meeting, every report, every negotiation.

    Start the Conversation

    Your Next European Customer Is Waiting.

    Tell us about your products and target market. We'll outline a representation plan within 48 hours.

    Khristian Rueda - Founder of AMBAEX

    Khristian Rueda

    Founder & Managing Director