FOR INTERNATIONAL PRODUCERS ENTERING EUROPE
Spain is your next market.
We're already here.
You exhibited at Alimentaria, Anuga, or SIAL. You met Spanish buyers. They were interested. Then you went home. Follow-up emails went unanswered. Spanish is hard. The distributor never signed.
AMBAEX is your person on the ground — speaking Spanish, making calls, attending meetings, reporting back every month.
"You came to the trade show. We make sure the deals close after you fly home."
What Happens After the Trade Show
80% of trade show leads go cold within 30 days. Here's why international producers lose deals in Spain.
Time Zone Gap
Your buyer emailed at 9 AM Madrid. You saw it at 5 PM Seoul. By the time you replied, they had already scheduled a meeting with a local competitor.
Language Barrier
Retail and HORECA buyers in Spain negotiate in Spanish. Your English deck sits unopened. Spanish-language follow-up converts — English outreach doesn't.
No Local Presence
Samples shipped from overseas take weeks. The buyer moved on. Without someone on the ground, your trade show investment evaporates within a month.
Your External Country Manager. No Overhead.
We are not brokers and not distributors. We represent your brand in Spain as if we were your own team.
Local Presence Without Relocating
Your Office in Spain
We attend meetings, visit distributors, pitch your products face-to-face. Your local presence without hiring staff, renting an office, or registering a legal entity.
- In-person meetings with distributors and retailers
- Product presentations in Spanish with local samples
- No entity registration, no local hiring, no overhead
Your Spanish Buyer Emails at 9 AM Madrid. We Reply at 9:15.
Same Time Zone, Fluent Spanish
Spanish retail buyers, HORECA chains, and distributors negotiate in their language, on their schedule. We operate in their time zone and speak their language fluently.
- All communication in Spanish — emails, calls, meetings
- 24-hour response time to every inquiry
- Client visits within 24 hours across mainland Spain
We've Managed Lists from 2 Accounts to 300+ Prospects
From Lead List to Signed Deal
We build your prospect list from scratch using trade show databases, distributor directories, and our network. Six clear stages: lead sourcing, first contact, meeting booking, visits, negotiation, and handoff.
- Prospect lists built from Alimentaria, SIAL, and Anuga contacts
- Pipeline management with weekly status updates
- Success fee only on defined milestones — no vague 'success'
Scout. Pitch. Negotiate. Report.
A defined four-stage operating system — not abstract promises. You see every step, approve every decision.
Scout
We identify distributors, retailers, and HORECA accounts for your products across Spain and Portugal. Prospect lists built from trade show databases, distributor directories, and our network.
Pitch
We present your products in-person, in Spanish, with local samples. We attend meetings at their offices, not yours. First impressions happen face-to-face in Southern Europe.
Negotiate
We handle terms, pricing, and contract negotiation on your behalf. You approve every decision — we never commit without your sign-off. Your commercial terms stay confidential.
Report
After each meeting: a written visit brief. Each week: contacts status report. Each month: performance summary covering outreach, meetings, visits, and deals advanced.
Who We Represent
Markets we serve: Korea · China · Brazil · Turkey · Poland · Thailand · Hungary · Argentina
Your Person on the Ground in Spain.
"I personally handle every client visit, every distributor meeting, every negotiation. If the distributor isn't right for your brand, I'll tell you. If the deal terms don't work, I'll walk away."
Khristian Rueda
Founder & Managing Partner
Based in Valencia, Spain
100% Founder-Executed
No juniors. No outsourcing. I personally handle every client visit and distributor meeting.
On-Ground in Spain
Based in Valencia. Client visits within 24 hours anywhere in mainland Spain. 48 hours for Portugal.
No Overhead for You
No entity registration, no office lease, no local hiring. You get a country manager without the payroll.
Language Access
Spanish • English • Portuguese • Italian — every meeting, every report, every negotiation.
The Numbers Your CFO Needs
Compare the cost of doing nothing versus having a local representative in Spain.
| Without AMBAEX | The Real Cost | With AMBAEX |
|---|---|---|
| Cost of No Follow-Up | 80% of trade show leads go cold within 30 days without local follow-up. Your €15K booth investment evaporates. | We follow up within 48 hours — in Spanish, by phone, at their office. Your trade show investment converts into meetings. |
| Cost of Hiring Locally | A country manager in Spain costs €60K–80K/year + social charges + office. Before you've signed a single deal. | Our retainer starts at €2,500/month. No employment contracts, no office lease, no HR overhead. Cancel anytime. |
| Cost of Lost Speed | Your competitor's local agent replied to the buyer in 15 minutes. In Spanish. You're still drafting an email in English. | 24-hour response time. All communication in Spanish. Client visits within 24 hours across mainland Spain. |
| Cost of Flying Back | Every trip to close a deal: €3K–5K in flights, hotels, and lost executive time. And you still need a translator. | We attend every meeting for you. Written visit brief after each one. You decide from your desk — we execute on the ground. |
Cost of No Follow-Up
80% of trade show leads go cold within 30 days without local follow-up. Your €15K booth investment evaporates.
We follow up within 48 hours — in Spanish, by phone, at their office. Your trade show investment converts into meetings.
Cost of Hiring Locally
A country manager in Spain costs €60K–80K/year + social charges + office. Before you've signed a single deal.
Our retainer starts at €2,500/month. No employment contracts, no office lease, no HR overhead. Cancel anytime.
Cost of Lost Speed
Your competitor's local agent replied to the buyer in 15 minutes. In Spanish. You're still drafting an email in English.
24-hour response time. All communication in Spanish. Client visits within 24 hours across mainland Spain.
Cost of Flying Back
Every trip to close a deal: €3K–5K in flights, hotels, and lost executive time. And you still need a translator.
We attend every meeting for you. Written visit brief after each one. You decide from your desk — we execute on the ground.
Your Next European Customer Is Waiting.
Tell us about your products and target market. We'll outline a representation plan within 48 hours.
Khristian Rueda
Founder & Managing Director